Baltimore, MD · March 2022
By Gerri Sapinoso Hudson · Interview with Regina Schneider, Owner of Spa Adagio
The topic of diversity has weighed heavily on many minds in the last couple of years. The publicized struggles of many marginalized groups have brought to light just how little we really know about each other. Through their passion and commitment, advocates of diversity, equity and inclusion (DEI) are helping to increase awareness of the unconscious biases that inform our views about people due to their race, skin color, gender identity, sexual orientation, religion, nationality and culture.
In business, companies are rightly setting goals around making workplaces more inclusive. During my own DEI certification program earlier this year, I was amazed to learn how I, as an Asian-American woman, had learned many accepted norms primarily from a white male-centric perspective.
Whether we realize it or not, we all have biases. They are like scripts written in invisible ink, authored by our mind through our firsthand experiences. Those in leadership positions are likely aware of the impact this can have on business and take steps to ensure the spa experience is a pleasant one for every single person who walks through the door.
Understanding the guest’s physiology is first and foremost in the spa and wellness space. A standard intake form contains questions about medical history, chronic issues, medications and emotional well-being.
“Empathy happens in our brains. When we understand another’s emotions, we activate the same areas of the brain as if we experienced it ourselves.”
Implementing policies and practices to ensure equal treatment for clients is critical for business. There is also great diversity in the workforce, and it requires more than policies and procedures to build an inclusive work culture.
Schneider embarked on open conversations with her employees and listened to what their experience was like with her as their leader. While some conversations were uncomfortable, her courage and empathy fostered a work environment that inspired her team.
Empathy is the key to unlocking inclusion in a diverse community. When we connect on a basic human level, amazing things can happen with a team.
Leaders must step up and be walking examples of inclusive values. There is no better place to start than honing empathy skills through deep listening.
VoyageBaltimore Interview
26 years ago I opened Spa Adagio in Marburg/Lahn, Germany, after returning from the United States where I studied the art of massage, bodywork and spa business. It was the first spa in Germany modeled after the U.S. spa concept. At that time, Germany primarily knew the Kur system and prescribed massage treatments. In 1999, I opened the door to Wellness there.
After 15 years, I returned to Baltimore, Maryland, where I have been working for the last 11 years. I am highly regarded by clients for the unexpected hospitality experiences I provide and my authentic nature. My niche is the couples retreat experience, teaching couples and partners the art of giving massages to one another.
I also work as a sleep coach, inspired by my husband, a renowned sleep researcher and medical doctor who worked for 23 years at Johns Hopkins University’s Sleep Department and runs the American Sleep Clinic in Frankfurt/Main. I served as a sleep research assistant there and received extensive training in sleep medicine.
My background includes being a trained nurse and holistic naturopath (Heilpraktikerin), as well as running the Spa Adagio Academy. I love what I do and do what I love.
I had to learn how to adapt and combine two cultures — German and American work cultures. A major challenge was Covid. My employees moved out of state or pursued different life paths.
However, it became an opportunity to reinvent my goals and work independently. Focusing fully on my clients allowed me to elevate the hospitality experience even further.
Working closely with my husband opened the door to the often-neglected field of sleep within the wellness industry. Understanding relaxation, anxiety, stress, and why pain persists despite “doing everything right” often leads us back to one root cause: poor or disturbed sleep.
Women’s and men’s health are also pillars of my work. I offer perinatal care classes to support partners in understanding and assisting during this important time.
I enjoy books centered on personal experiences, insightful business literature, documentaries on longevity, and belletristic works — as well as my own book.
Spa Adagio sponsors and supports events with prizes
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